EVENT BIO
Get ready for three nights of adrenaline-charged equestrian action at the Cowboy Up Challenge—the highest paying and most-watched Extreme Cowboy Race in the world.

Held in the Nutrien Western Event Centre, this invitational showdown features 10 elite riders and their horses navigating a high-speed, high-stakes obstacle course designed to test agility, control, and trust. From tight turns to bold jumps, each challenge demands precision and nerves of steel. It’s western horsemanship at its fiercest.

Each round builds to the thrilling clean-slate final on Stampede Sunday, July 13, where the leaderboard is wiped clean and it all comes down to one run, one rider, one champion.

VENUE BIO
As the largest agricultural showcase facility in Canada, the Nutrien Western Event Centre is the heart of western heritage at Stampede Park. Purpose-built for rodeo, livestock, and equine events, this state-of-the-art venue hosts elite competitions and showcases year-round. During Stampede, it becomes a hub of adrenaline and tradition—where the best in the business compete, and fans experience the true spirit of the West.

For more information, contact the Calgary Stampede

VENUE LOCATION
The Nutrien Western Event Centre is located on the Stampede Grounds